Talk type: Talk
What Lies Behind Video Advertising: Experience with VAST and VPAID Specifications
Advertising is an integral part of business. Many companies want to integrate it, but few know how to work with it.
Doubletapp has developed a custom video player with the capability to play ads, and Valeria would like to share their experience. She will discuss the challenges they faced and how they overcame them, their technology selection process, and why they ultimately chose the IMA SDK. She will also introduce the intricacies of working with VAST and VPAID specifications and provide live examples.
This talk will be beneficial for developers working with video who aim to incorporate advertising into their projects. It will also be valuable for those who have prior experience with advertising but want to deepen their understanding.
Company: Yandex Infrastructure